We love LEGO
And their chatbot isn't too bad either. This Messenger chatbot was used as an example of chatbot capabilities by Morgan Monnet of Facebook at Belfast's Digital DNA Conference 2019.
This bot does well in 3 areas
It provides an immediate avenue to customer support. While LEGO have disabled typing, this may be for the best with 13m fans. Instead, they re-direct to a dedicated support channel on their site.
The LEGO Messenger chatbot immediately segments its audience and provides relevant content. It drew the £ currency from my UK location, then asks what age/budget I'm working with. This means I only see content relevant to me.
The imagery is vivid. LEGO have optimised their pictures to fit the Messenger chatbot cards and it works a treat.