In 2016, the technology company Gartner made some predictions for 2020.
"By 2020, the average person will have more chats with bots than with their spouse!"
"Chatbots will power 85 percent of all customer service interactions by the year 2020."
That's 6 months to replace the wife, folks.
The problem isn't the failed prediction.
It's with agencies still using them to hype-up chatbots.
See, recruitment marketers can often mistake the utility of a bot.
Take this advice from a very prominent agency.
Seriously, this needs to be said in today’s climate of bots for this and bots for that. Be authentic in your social media presence, make it so blatantly obvious that you aren’t a bot that it seems comical to you.
This is a perception that bots are mainstream in social media marketing: it's not true.
Rather, it seems corporate world is still recovering from the Tay fisaco: Coca Cola, Samsung, and McDonalds are yet to create a bot.
Chatbots should be advocated as alternative & instant communication channels.
When this happens more, normalization will occur, and bots will take their place in the cringey mainstream with selfies and 5-year-old memes.
Maybe then spouses won't have to talk.